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Format

Showcase

A product's features and benefits come out of a box one by one: each on its own card, its number big, the benefit the sentence names drawn with a highlighter.

Document: Solar camping lantern (sample brochure, Zıpır team); Sample document: written by the Zıpır team; the product's writer chose the scenes, narrated in the Ada and Theo voices. Kind: products and features; Showcase suits this kind. In the showcase video the Zıpır team chose the format.

Showcase across the eight document kinds

It suits 3 kinds; for the other 5, another format works better. The sentence on a row that does not suit is the note the panel shows on that document.

Numbers and datasuitsParts and structuresuitsProducts and featuressuitsConcepts and processesbetter: WhiteboardSteps and rulesbetter: Clay figuresDates and order of eventsbetter: TimelinePlaces and layoutsbetter: Illustrated explainerContracts and legislationbetter: Document walk-through

  1. Numbers and data — suits

    an account statement, a price list, rates, a table of results.

  2. Parts and structure — suits

    the parts of a machine, building, tool or body and how they work together.

  3. Products and features — suits

    a text that presents a product, service or plan by its features, benefits and numbers: a brochure, a product page, a spec sheet.

  4. Concepts and processes — does not suit

    “This document explains a concept; Showcase works better on product, service and plan presentations: pages of features, benefits and specs. You can still continue.”

    Better for this kind: Whiteboard

  5. Steps and rules — does not suit

    “This document explains steps and rules; Showcase works better on product, service and plan presentations: pages of features, benefits and specs. You can still continue.”

    Better for this kind: Clay figures

  6. Dates and order of events — does not suit

    “This document explains dates and an order of events; Showcase works better on product, service and plan presentations: pages of features, benefits and specs. You can still continue.”

    Better for this kind: Timeline

  7. Places and layouts — does not suit

    “This document explains places and layouts; Showcase works better on product, service and plan presentations: pages of features, benefits and specs. You can still continue.”

    Better for this kind: Illustrated explainer

  8. Contracts and legislation — does not suit

    “This document is a text such as a contract or legislation; Showcase works better on product, service and plan presentations: pages of features, benefits and specs. You can still continue.”

    Better for this kind: Document walk-through

Two rules hold in every format: every sentence on screen is a verbatim quote from your document, shown with its page and line; no video is produced until you approve the scene plan. See it in a video

Other formats

Choose a format by document kind

Does your document suit Showcase?

If you leave the format to Zıpır, it picks the one that suits your document. If you choose, no option is closed; if the document does not suit it, you see a short warning in the panel.

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